Exhibition is a relatively high cost of market behavior, but also an important channel to develop customers, generally speaking, foreign trade companies want to achieve the purpose of the exhibition has the following points: to find quality customers, maintain customer relations to speed up the progress of transactions, promote the company’s business, training business personnel, etc. Based on the attributes of foreign trade business, the company must continue to expand customers in order to inject the vitality of the company’s sustainable development, so participating in the exhibition is an essential means of business development. The preliminary preparation for the exhibition is the basic work for the smooth progress of the exhibition, which generally includes the following aspects:
1, Theme planning: Collect market information in advance, and determine the theme plan for this exhibition according to regional characteristics and customer attributes.
2, Booth construction: Determine the booth location, arrange the exhibition frame construction, and prepare the construction materials.
3, Exhibit preparation: Select mainstream exhibits and new products in the market, and arrange the packaging, transportation and other related matters of exhibits in advance.
4, Material preparation: Physical materials include enterprise picture album, product color page, poster, invitation letter and other related picture album; Selected or customized giveaways or companion gifts; And signature pen, customer information collection form, stapler, scissors and other office materials.
5, Personnel preparation: Select suitable exhibitors, conduct training for exhibitors and prepare entry and exit documents in advance.
6, exhibition promotion: in the exhibition site can be advertised through field advertising such as landing posters, so it is necessary to customize the arrangement in advance; You can also promote the topic through the company’s official website, exhibition related platforms and online platforms such as Facebook, in order to improve the booth participation rate.
For any foreign trade company to participate in the exhibition is an indispensable and important way of foreign trade development, so we must pay attention to and do a good job in the above five aspects of the content, the preparation work can achieve the effect of customer development and maintenance in the exhibition.